This study was conducted to identify the food labeling profile in animal-based
food products based on consumers’ age and gender, consumers’ preference of the
information provided in the label, consumers’ behavior in reading the label, and
consumers’ knowledge about food labeling. A total of 100 respondents participated in
the study. The sampling was done by using judgmental sampling method with the
following criteria: (1) respondent has bought animal-based food products within the last
month of the study; (2) respondent’s age was over 18 years old. The data were analyzed
descriptively and by using regression analysis. The results showed that female
respondents and a group of 50 years or older respondents were used to read the food
label frequently compared to other respondent groups. The type of information which
considered as the most important was the expiration date, followed by product’s name,
ingredients, halal status, nutritional value, product’s instruction for usage and its
irregularities, net weight, and the producer’s name and address. This study also
identified that the majority of the respondents, as many as 67%, already had good
knowledge about food labels, while the other 32% had adequate knowledge, and only
1% of the respondents had a little knowledge about food labels. It can be concluded that
consumers’ perception of the potential risks on animal-based food products affect their
behaviour in reading the label (p