The research was a case study for dairy cattle farmers being the members of
Sarono Makmur Cooperative at Cangkringan District, Sleman Regency, Yogyakarta.
The objectives of the research were (1) to explore dairy cattle farming motivation based
on multidimensional approach, and (2) to analyze the relationship between the
dimensions of dairy cattle farming motivation and the attitude of farmers towards the
using of portable milking machine. 63 dairy cattle farmers, selected by purposive
random sampling, participated in the research. Data were collected using survey method
by interviewing the farmers based on the questionnaire already prepared. Spearman
correlation was used to analyze the data. The results showed that most of farmers had
high dairy cattle farming motivation including ease of farming management (95.24%),
family labor utilization (93.65%), economic motives (92.06%), safety motives
(92.06%), and land utilization (84.13%). As well as the attitudes, most of farmers
(92.06%) had positive attitudes towards portable milking machine utilization. There
were positive significant relationship between attitude and family labor utilization
(P